Company Logo

From New Orleans to Now

The Sazerac’s spirited journey through time

From New Orleans to Now

In the illustrious realm of classic cocktails, the Sazerac stands tall, a potent symbol of New Orleans' rich cultural tapestry. Revered as America's first cocktail, the Sazerac's origins trace back to the mid-19th century, when Antoine Amedie Peychaud, a Creole apothecary, concocted this magical potion using his proprietary Peychaud's Bitters.

This storied libation, initially a cognac-based drink, evolved to include rye whiskey post the Great French Wine Blight. Today, the Sazerac's distinctive recipe blends rye whiskey, sugar, Peychaud's Bitters, with a whisper of absinthe, served in an old-fashioned glass with a twist of lemon.

The Sazerac's rich history resonates with contemporary enthusiasts, contributing to its current popularity. According to Google Trends, search interest for "Sazerac recipe" has skyrocketed in the past five years, underlining its appeal in a world yearning for heritage cocktails. From upscale lounges in New York to modern mixology bars in London, this iconic cocktail is celebrated globally.

<p>Need to add a caption here</p>

Need to add a caption here

Moreover, the Sazerac's rise in popularity is also credited to the craft cocktail revival movement and the appeal of at-home mixology, spurred by the pandemic. As social media platforms brim with creative Sazerac renditions, it's evident that this legendary cocktail continues to charm new generations of aficionados.

Exemplifying a perfect balance of tradition and trend, the Sazerac isn't merely a cocktail; it's a sip of history that transcends eras. Whether you're a cocktail connoisseur or a casual enthusiast, the Sazerac promises a mesmerising encounter with the spirit of New Orleans. Experience it for yourself; join the Sazerac renaissance.